I watched a client send the same email four times.

Hi, Reader!I have a client who was spending four hours a week on content. Every single week. Four hours she didn't have, creating from scratch because she'd convinced herself that's just what content required. When we looked at what she was actually producing, she'd written one really good idea four different times, for four different platforms, with four different levels of caffeine in her system. The Monday version was great but the Thursday version wasn't, and it showed. The problem wasn't...