Stop solving the wrong problem

Hi, Reader!I want to tell you how I diagnose a business because it’s probably different from what you expect. Most consultants come in and listen to your pain points, then hand you a solution. You’re drowning, so they sell you a boat. That's not what I do. When someone books a Strategy Session with me, I’m not listening for what they think is broken. I’m looking for what actually is. Here’s my process: Step 1: Map what you have. I ask questions about your actual business, not your ideal one....