Hi, Reader!
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I got a newsletter last week with the subject line "Stop using AI." My first instinct was a very undignified snort.

My first computer was a giant 1995 Compaq on an even more giant, ugly brown faux wood desk in my bedroom. I grew up with technology the way some kids grew up with sports or music, genuinely fascinated by it, always tinkering, always wanting to understand how it worked. That's 30 years of building a relationship with tools that most people are still skeptical about.

I use AI every single day in this business. I use it to think through client problems, draft frameworks, pressure-test ideas, and speed up work that would otherwise take twice as long. It is not the enemy. It is one of the best tools I have ever used, and I would fight about it.

But here's the one thing I will not argue with: AI cannot give you a voice. It can make you faster, it can get you unstuck, it can help you find the shape of what you're trying to say. But the actual sound of you, the specific way you talk to your people, the reason someone reads your email and thinks "yes, this person gets it," that part doesn't come from a prompt.

It comes from learning it, slowly, by writing more emails than you wanted to and getting feedback you didn't always love. The thing that helped me most was Liz Wilcox's Email Marketing Membership.

I want to be honest: I don't use it anymore. I feel like I graduated out of it because I finally found my voice. I know how to talk to my list now and I don't need the training wheels. That's the whole endorsement: it worked! It taught me something permanent, and now I'm recommending it because I genuinely think it will do the same for you.

The annual pass is coming back for a Christmas in July flash sale on July 23rd and 24th. It's $108 for a full year of the membership plus every product she's made. The cart is only open for 48 hours.

Right now she's running a waitlist with actual prizes, including a free trip to NYC. Get on that waitlist!

​Join here.​

AI will help you do a lot of things, but writing like you isn't one of them. That's worth taking the time to learn.
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xo,
Liz
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p.s. Liz Wilcox's stuff is only for you if you have time to learn from her and time to write your own stuff. I wouldn't be me if I didn't recommend the best copywriter ever for those of you who simply do not have the time. Her name is Judi, tell her I sent you.