What "fillable" actually looks like (it's still pretty, I promise)

Hi, Reader!Last week I talked about why PDFs quietly fail your subscribers before they ever get to the value inside. This week I want to show you what the alternative actually looks like, because "fillable Google Doc" sounds like a step down until you see one done right. Here's the pushback I hear most often when we bring up fillable lead magnets: people picture something plain. A blank Google Doc with a logo slapped on top. Maybe some bolded headers and a lot of empty space. Functional,...