Hi, Reader!
​
Last week I told you about the client whose email list had been quietly broken for three years. Opt-in forms pointing to the wrong list. A welcome sequence that had never triggered. Subscribers who downloaded her freebie and never heard from her again.

I promised more this week. Here it is:

The problem with most email marketing advice is that it assumes your system is working. It tells you how to write better subject lines, how to grow your list faster, how to improve your open rates. And all of that is useful of course, once the foundation is solid.

But if you don’t actually know whether your foundation is working, all the strategy in the world is landing on a broken platform.

So I built something to help with that.

It’s called Is Your Email Actually Working? - a free, scored audit for service-based businesses. Five sections. Twenty questions. You work through it honestly, tally your score, and walk away knowing exactly where your email system is solid and where it’s leaking.

It covers:

• Platform & Setup — is your tech actually configured correctly?
• List Building — are the right people finding your opt-in and getting through?
• Automation — are your sequences firing, or just sitting there?
• Welcome Sequence — are new subscribers getting a real introduction to you?
• Consistency — are you showing up often enough to stay on their radar?

The score at the end tells you where to focus and what to do next.

​Grab it here.​

I’ll be back next week with the section of the audit where I see the most red.
​
xo,
Liz