Hi, Reader!
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A few years ago I had a client come to me who had been in business for three years. She had a lead magnet. She had a landing page. She even had a welcome sequence set up, or so she thought.

When we got into the back end of her email platform together, we found opt-in forms pointing to the wrong list. A welcome sequence that had never actually triggered. And subscribers sitting in limbo who had never received a single email after downloading her freebie.

Three years of collecting email addresses. Going nowhere.

Here's the thing: she wasn't doing anything wrong. She'd set things up the way she thought they were supposed to work. But nobody had ever looked under the hood.

That's what I want to talk about this month - email that actually works.

Not just email marketing as a concept, but the actual infrastructure behind it. The platform setup. The opt-in forms. The automations. The tagging. The stuff that makes your list an asset instead of just a number.

Because a big list means nothing if the plumbing is broken.

Over the next few weeks I'm going to walk you through what a properly set up email system actually looks like, what tends to go wrong, and what it looks like when it's working the way it should.

And if you're already thinking I have no idea if mine is set up right, that's exactly why we're here! Feel free to hit reply if you’re worried about yours. We’ll set it right!

More on that next week.

xo,
Liz