We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
The day she realized her email list was just...sitting there
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Hi, Reader! When we got into the back end of her email platform together, we found opt-in forms pointing to the wrong list. A welcome sequence that had never actually triggered. And subscribers sitting in limbo who had never received a single email after downloading her freebie. Three years of collecting email addresses. Going nowhere. Here's the thing: she wasn't doing anything wrong. She'd set things up the way she thought they were supposed to work. But nobody had ever looked under the hood. That's what I want to talk about this month - email that actually works. Not just email marketing as a concept, but the actual infrastructure behind it. The platform setup. The opt-in forms. The automations. The tagging. The stuff that makes your list an asset instead of just a number. Because a big list means nothing if the plumbing is broken. Over the next few weeks I'm going to walk you through what a properly set up email system actually looks like, what tends to go wrong, and what it looks like when it's working the way it should. And if you're already thinking I have no idea if mine is set up right, that's exactly why we're here! Feel free to hit reply if you’re worried about yours. We’ll set it right! More on that next week. xo, |
Simplify, Simplify
We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
Hi, Reader!A few weeks ago, I fell into a TikTok rabbit hole. Someone casually mentioned an “adulting” spreadsheet and suddenly I was questioning my entire life. This woman had a list of things I had either never thought about or very much avoided. For example, did you know front-load washers have a drain tube you’re supposed to empty monthly? Because I did not. She also had basics like testing smoke and carbon monoxide detectors, checking appliance ages, and understanding when big home...
Hi, Reader! We’re always so hard on ourselves in January, and a long time ago I decided it should just be a free-trial month. There’s way too much pressure to change by the first day of the month, or the first workday of the month. Even though I had all my holiday decor down and my new year intentions planned by the second, my birthday was the 22nd, we had guests from out of town, and I was recovering from laryngitis. It’s always something! Before we move on from January, I think we need to...
Hi, Reader! I turn 40 today! Last weekend, my husband threw me the most epic 90s-themed rollerskating party - we rented out the whole rink and had the best time! I also came down with laryngitis, so that's fun.But one thing I don't have is that existential crisis that many get when hitting a big milestone. If anything, I feel more clear than I ever have. And clarity is something I don’t take lightly, because it’s also the thing most business owners are missing when they feel stuck,...