We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
The day she realized her email list was just...sitting there
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Hi, Reader! When we got into the back end of her email platform together, we found opt-in forms pointing to the wrong list. A welcome sequence that had never actually triggered. And subscribers sitting in limbo who had never received a single email after downloading her freebie. Three years of collecting email addresses. Going nowhere. Here's the thing: she wasn't doing anything wrong. She'd set things up the way she thought they were supposed to work. But nobody had ever looked under the hood. That's what I want to talk about this month - email that actually works. Not just email marketing as a concept, but the actual infrastructure behind it. The platform setup. The opt-in forms. The automations. The tagging. The stuff that makes your list an asset instead of just a number. Because a big list means nothing if the plumbing is broken. Over the next few weeks I'm going to walk you through what a properly set up email system actually looks like, what tends to go wrong, and what it looks like when it's working the way it should. And if you're already thinking I have no idea if mine is set up right, that's exactly why we're here! Feel free to hit reply if you’re worried about yours. We’ll set it right! More on that next week. xo, |
Simplify, Simplify
We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
The Simplify Send Hi Reader, I leave for Florida next week and I cannot get there fast enough. Worcester has decided it's still winter. I've been wearing the same rotation of sweaters for what feels like six months and I am done. My mom's condo, warm air, and zero responsibilities for a few days sounds like exactly what I need right now. I leave next week! Honestly, I think a lot of us are running on fumes lately. The news cycle alone is exhausting, and most of us are trying to run businesses...
I have to apologize, truly. Amber at The Boutique Lawyer is running a Spring Contract Sale and everything in her template shop is 50% off. It closes tomorrow night (March 24). I'm an affiliate, so I get a small commission if you buy through my link, and I'm telling you about it with one day left. That's on me. But here's why it was on my mind and why you're getting an email on Monday when I (usually) send them on Wednesdays. I bought a contract template from Amber YEARS ago and while I have...
Hi, Reader!Last week I told you about the client whose email list had been quietly broken for three years. Opt-in forms pointing to the wrong list. A welcome sequence that had never triggered. Subscribers who downloaded her freebie and never heard from her again. I promised more this week. Here it is: The problem with most email marketing advice is that it assumes your system is working. It tells you how to write better subject lines, how to grow your list faster, how to improve your open...