Hi Reader!

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Hey there,

Last week, I told you we were in business renovation mode over here—tearing things down to the studs and rebuilding smarter, not messier.

And this month’s theme, Package It Like a Pro, is all about doing the same for your business offers.

Because if your offer feels a little… chaotic?

You’re not imagining it.

This week, I want to talk about three things that quietly wreck your ability to sell with confidence:

1. Scope Creep
2. Pricing Guilt
3. Custom Chaos

Let’s break it down:

Scope Creep: That “small extra thing” you keep adding for free? It’s not small.It’s energy, time, boundaries—and it adds up.If your deliverables aren’t clearly defined, you will start overdelivering by accident.

Pricing Guilt: You set a price that reflects your time and expertise.But when someone hesitates, you throw in a bonus. Or discount it. Or offer a custom version on the spot.Your pricing isn’t the problem—your clarity is. If you’re not confident in what the offer includes and what outcome it leads to, you hesitate… and so does your client.

Custom Chaos: Every client needs something slightly different. But if every project starts from scratch, you don’t have a business—you have a brain drain machine.Custom is fine. Custom everything is exhausting.

What to do instead: Clarify what’s included. Name the outcome.Price it intentionally. Document it so you can repeat it. This is exactly what we do inside Strategy Sessions. Because you can’t build a funnel, launch a course, or train a VA on a service you have to re-explain every time. Next week, we’re talking about how to build a scalable offer that doesn’t feel cookie-cutter but still saves your sanity. Let’s clean it up.

Liz