We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
Your offer isn’t too expensive—it’s too undefined
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Hi Reader! Last week, I told you we were in business renovation mode over here—tearing things down to the studs and rebuilding smarter, not messier. And this month’s theme, Package It Like a Pro, is all about doing the same for your business offers. Because if your offer feels a little… chaotic? You’re not imagining it. This week, I want to talk about three things that quietly wreck your ability to sell with confidence:
Let’s break it down: Scope Creep: That “small extra thing” you keep adding for free? It’s not small.It’s energy, time, boundaries—and it adds up.If your deliverables aren’t clearly defined, you will start overdelivering by accident. Pricing Guilt: You set a price that reflects your time and expertise.But when someone hesitates, you throw in a bonus. Or discount it. Or offer a custom version on the spot.Your pricing isn’t the problem—your clarity is. If you’re not confident in what the offer includes and what outcome it leads to, you hesitate… and so does your client. Custom Chaos: Every client needs something slightly different. But if every project starts from scratch, you don’t have a business—you have a brain drain machine.Custom is fine. Custom everything is exhausting. What to do instead: Clarify what’s included. Name the outcome.Price it intentionally. Document it so you can repeat it. This is exactly what we do inside Strategy Sessions. Because you can’t build a funnel, launch a course, or train a VA on a service you have to re-explain every time. Next week, we’re talking about how to build a scalable offer that doesn’t feel cookie-cutter but still saves your sanity. Let’s clean it up. Liz |
Simplify, Simplify
We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
Hi, Reader!A few years ago I had a client come to me who had been in business for three years. She had a lead magnet. She had a landing page. She even had a welcome sequence set up, or so she thought. When we got into the back end of her email platform together, we found opt-in forms pointing to the wrong list. A welcome sequence that had never actually triggered. And subscribers sitting in limbo who had never received a single email after downloading her freebie. Three years of collecting...
Hi, Reader!A few weeks ago, I fell into a TikTok rabbit hole. Someone casually mentioned an “adulting” spreadsheet and suddenly I was questioning my entire life. This woman had a list of things I had either never thought about or very much avoided. For example, did you know front-load washers have a drain tube you’re supposed to empty monthly? Because I did not. She also had basics like testing smoke and carbon monoxide detectors, checking appliance ages, and understanding when big home...
Hi, Reader! We’re always so hard on ourselves in January, and a long time ago I decided it should just be a free-trial month. There’s way too much pressure to change by the first day of the month, or the first workday of the month. Even though I had all my holiday decor down and my new year intentions planned by the second, my birthday was the 22nd, we had guests from out of town, and I was recovering from laryngitis. It’s always something! Before we move on from January, I think we need to...