We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
Your offer isn’t too expensive—it’s too undefined
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Hi Reader! Last week, I told you we were in business renovation mode over here—tearing things down to the studs and rebuilding smarter, not messier. And this month’s theme, Package It Like a Pro, is all about doing the same for your business offers. Because if your offer feels a little… chaotic? You’re not imagining it. This week, I want to talk about three things that quietly wreck your ability to sell with confidence:
Let’s break it down: Scope Creep: That “small extra thing” you keep adding for free? It’s not small.It’s energy, time, boundaries—and it adds up.If your deliverables aren’t clearly defined, you will start overdelivering by accident. Pricing Guilt: You set a price that reflects your time and expertise.But when someone hesitates, you throw in a bonus. Or discount it. Or offer a custom version on the spot.Your pricing isn’t the problem—your clarity is. If you’re not confident in what the offer includes and what outcome it leads to, you hesitate… and so does your client. Custom Chaos: Every client needs something slightly different. But if every project starts from scratch, you don’t have a business—you have a brain drain machine.Custom is fine. Custom everything is exhausting. What to do instead: Clarify what’s included. Name the outcome.Price it intentionally. Document it so you can repeat it. This is exactly what we do inside Strategy Sessions. Because you can’t build a funnel, launch a course, or train a VA on a service you have to re-explain every time. Next week, we’re talking about how to build a scalable offer that doesn’t feel cookie-cutter but still saves your sanity. Let’s clean it up. Liz |
Simplify, Simplify
We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
Hi, Reader! You’re not behind. You’re not disorganized. You’re not failing at consistency. You’re just holding too much in your head. Most solopreneurs are doing multiple jobs at once. You’re the strategist, the implementer, and the accountability partner. You’re making decisions, executing them, and remembering everything that still needs to happen. That mental load adds up. Decision fatigue is real. When every task feels equally important, your brain never gets to rest. And when your...
Happy New Year, Reader!I was mostly quiet in 2025. Not because I didn’t care. Not because I ran out of things to say. But because it was a hard year for me personally and professionally. Living with a genetic disorder and chronic pain means some seasons require more energy just to exist. Add in a tough economy and a business that serves other people, and I had to make some real choices about where my capacity went. Email did not make the cut. But here’s the important part. I did not...
Hi Reader!Last week I told you I’d share how clients use the Business Sanity Session to go from “stuck” to “handled.” Here’s what that looks like in real life: One client needed to set up an automation in Kit so people could register for her webinar. She’d been stuck for weeks, and we built it together in under an hour. Another came in with a tech tool she couldn’t get working. We troubleshot it live, flipped the switch, and it’s been running smoothly since. Others bring those “why am I still...