We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
when business feels hard
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Hey you, This isn’t my usual tip or system breakdown. You’ll still get plenty of that this month, but first I need to tell you what’s really going on over here. This year has been my hardest in business. Revenue is down. Leads are slower. The pipeline doesn’t look the way it usually does, and I know I’m not alone. Everywhere I turn, people are whispering the same thing: “It’s just… hard right now.” I’m not here to sugarcoat it or pretend it’s business as usual. It’s not. It feels a lot like it did when COVID first hit, that weird, stuck-in-limbo feeling where everything slows down but your brain doesn’t. Back then, when everyone and everything slowed down, this business didn’t pause. We didn’t take a collective breath at Simplify, Simplify. We scaled while the world locked down because our clients needed us to pivot them online, fast. We were the backend fixers for dozens of business owners who had to flip their entire model overnight. I was working 12-14 hour days and didn’t have the team I have now, it was wild. This season feels different. It feels like our moment to breathe. Not a pause. Not a shutdown. But a deliberate refresh. We’re revisiting every system we run for us and our smaller list of clients who trust us to keep their backends strong when times feel fragile. Because here’s the thing: when the world gets shaky, your backend should be the last thing you worry about. Your client journey. Your CRM. Your systems. They should work so you can focus on selling, serving, or sometimes just surviving. So yes, this month, I’m still going to send you emails talking about July’s theme of how to make your client journey seamless, how to fix the gaps in your process, how to actually use your CRM instead of just paying for it. But it’s coming with the honesty that you’re not the only one rebuilding right now. I am too. Sometimes the fix is a new system. Next week, I’ll break down exactly what to audit in your client journey if you’re tired of money leaking out the back end of your business. But for now? Pause. Here's a video from May 2020, when my then 3 year old told us all, "everybody take a breath." Wise words indeed. You got this. xo, |
Simplify, Simplify
We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
Hi, Reader! You’re not behind. You’re not disorganized. You’re not failing at consistency. You’re just holding too much in your head. Most solopreneurs are doing multiple jobs at once. You’re the strategist, the implementer, and the accountability partner. You’re making decisions, executing them, and remembering everything that still needs to happen. That mental load adds up. Decision fatigue is real. When every task feels equally important, your brain never gets to rest. And when your...
Happy New Year, Reader!I was mostly quiet in 2025. Not because I didn’t care. Not because I ran out of things to say. But because it was a hard year for me personally and professionally. Living with a genetic disorder and chronic pain means some seasons require more energy just to exist. Add in a tough economy and a business that serves other people, and I had to make some real choices about where my capacity went. Email did not make the cut. But here’s the important part. I did not...
Hi Reader!Last week I told you I’d share how clients use the Business Sanity Session to go from “stuck” to “handled.” Here’s what that looks like in real life: One client needed to set up an automation in Kit so people could register for her webinar. She’d been stuck for weeks, and we built it together in under an hour. Another came in with a tech tool she couldn’t get working. We troubleshot it live, flipped the switch, and it’s been running smoothly since. Others bring those “why am I still...