Hey you,

This isn’t my usual tip or system breakdown. You’ll still get plenty of that this month, but first I need to tell you what’s really going on over here.

This year has been my hardest in business. Revenue is down. Leads are slower. The pipeline doesn’t look the way it usually does, and I know I’m not alone.

Everywhere I turn, people are whispering the same thing: “It’s just… hard right now.”​
And they’re right.

I’m not here to sugarcoat it or pretend it’s business as usual. It’s not. It feels a lot like it did when COVID first hit, that weird, stuck-in-limbo feeling where everything slows down but your brain doesn’t.

Back then, when everyone and everything slowed down, this business didn’t pause. We didn’t take a collective breath at Simplify, Simplify. We scaled while the world locked down because our clients needed us to pivot them online, fast. We were the backend fixers for dozens of business owners who had to flip their entire model overnight. I was working 12-14 hour days and didn’t have the team I have now, it was wild.

This season feels different. It feels like our moment to breathe. Not a pause. Not a shutdown. But a deliberate refresh.

We’re revisiting every system we run for us and our smaller list of clients who trust us to keep their backends strong when times feel fragile.

Because here’s the thing: when the world gets shaky, your backend should be the last thing you worry about. Your client journey. Your CRM. Your systems. They should work so you can focus on selling, serving, or sometimes just surviving.

So yes, this month, I’m still going to send you emails talking about July’s theme of how to make your client journey seamless, how to fix the gaps in your process, how to actually use your CRM instead of just paying for it. But it’s coming with the honesty that you’re not the only one rebuilding right now. I am too.

Sometimes the fix is a new system.
Sometimes it’s a collective exhale and a promise to rebuild smarter.​
I’m here for both.

Next week, I’ll break down exactly what to audit in your client journey if you’re tired of money leaking out the back end of your business.

But for now? Pause.
You’re not the only one feeling it.

Here's a video from May 2020, when my then 3 year old told us all, "everybody take a breath." Wise words indeed.

You got this.

xo,
Liz