We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
Let's Get Practical
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Hi Reader! This week, let’s get practical. If you want to keep clients coming in when things feel slow and people are cautious, you have to know this: Your client journey is either building trust or leaking it. 👉 If someone books a call and never gets a follow-up? Trust leak. 👉 If a lead ghosts because you don’t have a clear next step? Trust leak. 👉 If your onboarding feels confusing, your process feels random, or you keep reinventing how you deliver? Big trust leak. People are slower to buy right now. They’re more cautious. That means your backend — your CRM, your workflows, your follow-up — needs to catch every lead and guide them all the way through. This is exactly why I’m focusing so much on CRMs and client experience this month. 17hats is my favorite tool for this because it doesn’t just store your client info, it runs the journey: your inquiry forms, proposals, contracts, invoices, reminders. All working while you breathe. Here’s where to start: Map how a lead finds you → how you follow up → how you onboard → how you offboard. Spot where it feels clunky or manual. Ask: Could this step be templated, automated, or at least delegated? The smoother your client journey, the less your leads leak out, and the more trust you earn even now. Next week, I’ll show you how to plug the biggest gaps with automation without losing your personal touch. Let’s clean this up, together. xo, Liz |
Simplify, Simplify
We are a team of tech goddesses that help busy online entrepreneurs simplify and automate their productivity and business systems so they can stop screaming at the computer and get back to doing what they love. Check out some of our emails below and enter your email for our freebie.
Hi, Reader! You’re not behind. You’re not disorganized. You’re not failing at consistency. You’re just holding too much in your head. Most solopreneurs are doing multiple jobs at once. You’re the strategist, the implementer, and the accountability partner. You’re making decisions, executing them, and remembering everything that still needs to happen. That mental load adds up. Decision fatigue is real. When every task feels equally important, your brain never gets to rest. And when your...
Happy New Year, Reader!I was mostly quiet in 2025. Not because I didn’t care. Not because I ran out of things to say. But because it was a hard year for me personally and professionally. Living with a genetic disorder and chronic pain means some seasons require more energy just to exist. Add in a tough economy and a business that serves other people, and I had to make some real choices about where my capacity went. Email did not make the cut. But here’s the important part. I did not...
Hi Reader!Last week I told you I’d share how clients use the Business Sanity Session to go from “stuck” to “handled.” Here’s what that looks like in real life: One client needed to set up an automation in Kit so people could register for her webinar. She’d been stuck for weeks, and we built it together in under an hour. Another came in with a tech tool she couldn’t get working. We troubleshot it live, flipped the switch, and it’s been running smoothly since. Others bring those “why am I still...